2025 Bachelor project. Book. 295 p.
Hit The Pan is a fashion publication that explores creative expression through beauty and makeup. The aesthetic is inspired by a specific subculture that exists on social media, where individuals act as creators, photographers, and publishers. The publication brings this aesthetic into a new physical format. Through editorials and written texts, it examines the relationship to makeup in social media and society at large, with a focus on self-staging and the female gaze.
The title plays on the expression “hit the pan”, which refers to using a makeup product so extensively that you literally reach the bottom. This issue is dedicated to the Naked 2 eyeshadow palette, which forms the foundation for both the visual and conceptual content.
@hitthepanmag
The publication was further developed into a digital editorial project, translating the original work into the format of Instagram while expanding the exploration of the theme.