2026. Book and digital presentasion. 1080x1920 px. 74 p.
This project was developed as the final project for the course Project Methodology of Visual Communication, led by Gilda Manfrin at NABA.
The project is a rebranding and art direction of the Instagram presence of emerging Irish fashion brand Shinead O'Dwyer. Following the methodology developed throughout the course, the process included brand analysis, visual and cultural research, concept development and content planning.
The concept, titled Sophisticated Grace, explores the idea of being graceful without trying to be. It encourages setting yourself free from the expectations of what society deems as being put-together. The concept was developed with a younger audience in mind, reflecting a growing desire for more personal and unfiltered ways of presenting oneself.
The final outcome is a complete three-month Instagram feed and content strategy, including product photography, on-body editorials, still life, celebrity content, collaborations, Reels, mood and inspiration content, and lookbook material.
As part of the visual communication, I designed the presentation itself as an extension of the project. The layout takes inspiration from an editorial format, with the intention of making the presentation work both as a physical publication and as a digital presentation.